Assal Pastry

14130 Culver Dr h1, Irvine, CA 92604, United States
+1 949-733-3262
$$$ Pastry shop
(369 Reviews)

Assal Pastry is a longtime fixture in the Irvine pastry scene, situated in a modest strip plaza on Culver Drive. This spot is not about modern trendy bakeries but rather a steady, welcoming destination for those craving traditional Persian and Middle Eastern sweets, especially if you have a fondness for rich, sugary treats.

The atmosphere here feels familiar and unpretentious—more a neighborhood stop than a polished boutique. Locals drop in to pick up everything from flaky, fresh pastries to classic desserts like halva and baklava, often planning these purchases around gatherings or celebrations. Assal’s assortment covers both everyday indulgences and special occasions, with birthday cakes and gift boxes available for thoughtful presents.

Visitors who enjoy desserts on the sweeter side will find much to appreciate—items like the thick, syrup-soaked zoolmia and the creamy, soft halva cater to palates craving authentic regional flavors. The treats lean toward being richly sweet and textured, appealing especially to those familiar with Persian sweets or similar confections from nearby cultures. Prices remain remarkably reasonable, which helps keep this spot popular among families and longtime customers in the area.

Because the shop has been a staple here for years, it fits smoothly into the daily rhythms of the neighborhood. You'll often see people picking up takeaway boxes for family get-togethers, or stopping by to grab a last-minute dessert for a special occasion. The staff are known to be friendly and accommodating, contributing to a relaxed vibe despite the sometimes busy counter during peak hours.

The best time to visit is likely during weekday afternoons or early evenings, avoiding the rush that can come on weekends or holidays. This timing gives you a more leisurely moment to browse the whole display and chat with the staff if needed. For anyone curious about Persian sweets in the Irvine area, Assal Pastry offers a straightforward, authentic experience without the bells and whistles—just honest, time-tested flavors in a familiar neighborhood setting.

Highlights
Serves great dessert
What they serve
Serves coffee
Best for
Serves dessert
Accessibility
Has wheelchair-accessible car park
Has wheelchair-accessible entrance

Openings Hours

Checking

Monday

8:00 AM - 8:00 PM

Tuesday

8:00 AM - 8:00 PM

Wednesday

8:00 AM - 8:00 PM

Thursday

8:00 AM - 8:00 PM

Friday

8:00 AM - 8:30 PM

Saturday

8:00 AM - 8:30 PM

Sunday

8:00 AM - 7:30 PM

369 Reviews
Robby Vand

18 Dec 2025

Asal Pastry is, without a doubt, the best bakery in Irvine. The Halva was sweet and soft, melting right in my mouth, and the pastries were light, flaky, and perfect. If you're looking for unique Persian sweets, this is the place to go.

Vipul Singh

20 Oct 2025

Been here multiple times and always loved it. I often get the zoolmia for large friends and family gatherings and they taste great - very sweet but also very similar to Indian jalebi. The folks who run the shop have always been very friendly. The items are all reasonably priced. Went most recently to get something for Mother's Day and they had a bunch of nice looking gift boxes. They're happy to tell you what's in each product and help you pick something for your taste, like if you want more snacky, less sweet. Parking lot gets crowded on weekends and I also find that the parking spaces are very tight there.

Sara Clayton

19 Sep 2025

This place has been around since I’ve been a kid and after having been away for a while, it’s nice to see that it still stands despite all of the new renovations that plaza is going through. The prices are insanely affordable. I don’t know how they maintain these prices. The treats taste perfect. Might be on the sweeter side for some palates, but I love it. I hope they continue to stay in business for many years to come.

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